The appeal is real! Craft Beverages and Cultural Institutions Go Together Like Gin and Tonic.9/1/2019 Breweries, cideries and distilleries and cultural organizations all continually strive to build and diversify their following, as well as provide existing audiences with new experiences. Sharing these common needs and goals can serve as a nexus, bringing these two disparate endeavors together. Since its establishment, Murray’s Fools Distilling Co. has actively connected and partnered with history and art museums, theatres and heritage organizations. We truly appreciate the work, volunteerism, and passion that goes into managing these groups and the value they bring to our communities. Murray’s Fools Distilling Co.’s philosophy is based upon a heritage of freedom and individualism. We believe the cultural organizations in our community emphasize and advocate these values, and we have thoroughly enjoyed partnering with them, making new connections, establishing mutually beneficial relationships and promoting the treasures our area has to offer. Here's some shots from several of the fun events we collaborated on!  The When?
The ‘when’ in this blog series refers to whiskey, its ‘Statements of Age’ and how it’s reflected on the label. In the United States, a specific statement of age is REQUIRED on the label if the whiskey is less than four years old. This applies also to blends, if the youngest whiskey in the blend is under four years old, there must be an age statement on the label. Age refers to the period of time that distilled spirits have been stored in oak containers. This period of time is after distillation and before bottling. For distilled spirits* the statement of age (whether required or optional) must appear as: “AGED ____ YEARS” or “____ YEARS OLD” (the blank is filled in either with the specific aged year or the age of the youngest distilled spirit in a blend) For US whiskies* stored in re-used oak, the statement of age (whether required or optional) must appear as: “_____ STORED _____ YEARS IN REUSED COOPERAGE” (the first blank is the type/class of spirit, the second blank is the number of years it was stored) Or if it is a mixture or blend, it is stated this way: “_____% _________ STORED ______YEARS IN REUSED COOPERAGE” (the first blank is the % of the finished product contributed by each listed spirit (total must = 100%) the second blank is the class/type and the third blank is the number of years stored in reused oak) EXAMPLE: Two whiskies distilled from bourbon mash are blended. Both whiskies are less than 4 years old. A statement of age is therefore required on the label. The bottler elects to disclose the age of each whiskey in the blend: “55% WHISKEY DISTILLED FROM BOURBON MASH STORED 3½ YEARS IN REUSED COOPERAGE 45% WHISKEY DISTILLED FROM BOURBON MASH STORED 2 YEARS IN REUSED COOPERAGE” For whiskey containing neutral spirits, a statement of age is required and must reference all whiskies contained in the product either: - Specifically by class/type, e.g., “straight bourbon whiskey,” “rye whiskey,” etc. or - Generally as “straight whiskey” or “whiskey,” as appropriate. For example, “straight bourbon whiskey” may be identified as “straight whiskey;” “rye whiskey” may be identified as “whiskey” If one straight whiskey and/or one other whiskey is contained in the product the statement would read: “_____% STRAIGHT** WHISKEY _____ YEARS OLD” or “_____% WHISKEY** ____YEARS OLD” (the first blank is the % of finished product contributed, the second blank is the specific age) If two or more straight whiskies or two or more other whiskies are contained in the product the label would read: “____% STRAIGHT WHISKEY**_____ YEARS OLD ____% STRAIGHT WHISKEY** _____ YEARS OLD” and/or “____% WHISKEY**_____ YEARS OLD ____% WHISKEY ** _____ YEARS OLD” OR “____% STRAIGHT WHISKIES _____ YEARS OR MORE OLD” and/or “____% WHISKIES _____ YEARS OR MORE OLD” (the first blank is the percentage of the finished product and the second blank is the age of the YOUNGEST whiskey and/or other whiskey in the blend) EXAMPLE: A blend of straight bourbon whiskey (5%), straight rye whiskey (8%), rye whiskey (10%) and wheat whiskey (12%) are used in the production of a distilled spirits product that also contains neutral spirits. All of the whiskies are less than 4 years old. The required age and percentage statement may appear as: “5% STRAIGHT BOURBON WHISKEY 2 YEARS OLD 8% STRAIGHT RYE WHISKEY 3 YEARS OLD 10% RYE WHISKEY 3½ YEARS OLD 12% WHEAT WHISKEY 3 YEARS OLD” OR “13% STRAIGHT WHISKIES 2 YEARS OR MORE OLD 22% WHISKIES 3 YEARS OR MORE OLD” ADDITIONAL NOTES: - Bourbon, rye, wheat, malt and rye whiskies must be aged in a new charred oak container. Straight corn whiskey is stored in a used or uncharred oak container). - The word ‘old’ or any other word implying age is NOT considered an age reference. - Age may be UNDERSTATED but NOT OVERSTATED. For example, a straight whiskey aged 59 months may not be overstated as “5 years old” but may be understated as “over 4 years old”. This blog wraps up my four series label deciphering blog. It’s all very complex. However, I believe having this knowledge, or at least retaining portions of it, makes the trip to the liquor store very interesting and somewhat entertaining. As to the question of ‘handmade’, I refer back to my first blog in this series and ask the question “What is the definition of hand-crafted?” This is a huge and much discussed question with a broad range of opinions! At Murray’s Fools Distilling Co. we believe it is up to the consumer to decide what they consider to be ‘hand-crafted’. We also believe that an informed CONSUMER will make a better, informed decision. This four part series is intended to piece together portions of information that will help you understand spirit bottle labels and make educated bottle selections that match your palate and perception of ‘hand-crafted’. * Other than US whiskey stored in re-used oak or whiskies containing neutral spirits. ** Specific type of whiskey or straight whiskey can be used. To see the first three blogs in this series follow the links below: Unlocking the Liquor Bottle Label Language | Part One of Four Unlocking the Liquor Bottle Label Language | Part Two of Four Unlocking the Liquor Bottle Label Language | Part Three of Four To view the TTB’s ‘The Beverage Alcohol Manual (BAM)’ CLICK HERE  The How? In this blog I highlight the ‘how’ in relation to the label and how it describes what’s inside. I won’t be going into the depths of how the distilling process works. I will talk about things distillers may do during their processes to make their spirit look a certain way or have a certain flavor. Again, I want to highlight these things because they not only tell the story of your spirit, but also help you make an informed bottled selection. Color: Usually, when we talk about color, we’re speaking about brown spirits. These spirits typically develop their colors from the barrel during the aging process. However, some distillers that produce spirits that don’t age very long may add color in other ways such as through use of caramel or an artificial coloring. This may be specified on the label as such: “COLORED WITH CARAMEL” “CERTIFIED COLOR ADDED” It is important to note that the use or addition of any coloring, flavoring or blending material may change the class of spirit. For example, if FD&C Yellow is added to straight bourbon, the spirit is no longer classed as ‘straight bourbon whiskey’; it becomes a ‘spirits specialty’ class and MUST BE LABELED with a statement such as: “STRAIGHT BOURBON WHISKY WITH FD&C YELLOW #5 ADDED” For this particular addition, it must appear on the FRONT of the label. There are a few coloring materials considered ‘harmless’ and therefore may be used in a small specified amount without having to appear on the label. Treatment with Wood: Another method to add color and taste to a young whisky would be to color and flavor with wood. The wood typically is in the form of chips, slabs or extracts. If this method is used, a statement something like this is required to appear on the FRONT of the label: “COLORED AND FLAVORED WITH WOOD CHIPS” This applies only to whisky and brandy treated with wood (other than the contact with their oak aging barrels) at ANY POINT during the production and storage process and up to and including the time of bottling.  Flavoring Materials
Flavoring materials can include anything from essential oils to herbs, spices and fruit juices. However, all flavoring materials used in alcoholic beverages must be approved by or affirmed as GRAS (generally recognized as safe) by FDA. In addition for labeling purposes, all flavoring materials are categorized as ALL NATURAL or NATURAL AND ARTIFICIAL or ALL ARTIFICIAL. Blending Materials Blending materials include wine and sugar. Different rules apply to different spirits with regard to what volume used would be considered ‘harmless’. Harmless coloring, flavoring and blending materials are any materials that are an essential component of the particular class/type of distilled spirit or any materials that are not essential but are customarily used and do not exceed 2.5% by volume of the finished product. There is a great chart in the Department of the Treasury Alcohol & Tobacco Tax & Trade Bureau’s (TTB) ‘The Beverage and Alcohol Manual (BAM). Follow this link to see the chart online: Use of Harmless Coloring/Flavoring/Blending Materials. This chart describes:
If you missed the first two blogs, or want to refresh your memory, you can check them out here: Unlocking the Liquor Bottle Label Language | Part One of Four Unlocking the Liquor Bottle Label Language | Part Two of Four Watch for the next blog, ‘The When’, where I’ll talk a little bit about the aging process of a spirit.  Labels Tell Your Spirit's Story Part Two of Four: The WHAT? The TTB mandatory label information includes 15 different items as listed in the Beverage Alcohol Manual Table of Contents. In this four-part blog series I skim the surface of some of these, providing an overview of some of the things you will see on your liquor bottle label and what they could mean. For the ‘What’ aspect of this series I’m touching on ‘Class and Type’, ‘Alcohol Content’,’ Net Contents’ and ‘Commodity Statement’. There are a few other topics that could be considered a ‘What’ such as ‘Presence of Coloring Materials’ however I feel these become more of the ‘How’ and will speak more about them later in my upcoming ‘How’ blog. 1. Class and Type Designation This is the identity of the distilled spirit and must appear on the FRONT of the bottle. The alcoholic beverage category of distilled spirits is divided into a number of general but defined classes, e.g. “Neutral Spirits or Alcohol” and “Gin”. Below are a few selections I pulled from the TTB chart that categorizes and broadly defines classes and types. Not every option is shown,I’ve listed common and notable spirits. If you want to check out the full list, here is a link for the chart on the TTB website: CLASS AND TYPE DESIGNATION  * Within this class you also have many other versions of these types that include Straight, Distilled from Mash, Light and several Blended versions. ^ Rye, bourbon, rum, or brandy liquor produced using rock candy or sugar syrup. ** Flavored must be indicated on the label, however infused and flavored are not the same thing. Some examples of required class and type statement are:
“BOURBON WHISKY” Would be on the label for a whisky produced in the US, not exceeding 80% ABV from fermented mash no less than 51% corn, stored at no more than 62.5% ABV in new charred oak barrels. “STRAIGHT BOURBON WHISKY” Would be on the label for a Bourbon whiskey stored in charred new oak barrels for 2 yrs. or more. It may include mixtures of two or more straight bourbon whiskies as long as they are made in the same state. “WHISKY FROM BOURBON MASH” Would be on the label for a whisky produced in the US, not exceeding 80% ABV from fermented mash no less than 51% corn, stored used charred oak barrels. 2. Alcohol Content Alcohol content must be indicated on the FRONT of the label and stated in % alcohol by volume, i.e. 40% Alc. by Vol. Alcohol proof can also be shown in addition to the required ABV statement but must appear on the front with the ABV statement: 40% Alc. by Vol. – 80 Proof 3. Net Contents It is a requirement that you can see from the label or the bottle the net contents. Distilled spirits must be bottled, packed or filled in a metric standard of fill. This requirement must be shown on the label and/or blown into the glass of the bottle and must be stated as one of these amounts: 1.75 Liters 1 Liter 750 ml 375 ml 200 ml 100 ml 50 ml 4. Commodity Statement It is a requirement for the label to tell you the percentage of neutral spirits and what the neutral spirits were distilled from. For neutral spirits, vodka, grain spirits and gin produced by original distillation the percentage part is not required. So - somewhere on your label (it’s not required to be on the front) you would see something like this: “100% NEUTRAL SPIRITS DISTILLED FROM CORN” or “100% GRAIN NEUTRAL SPIRITS” OR if produced by original distillation: “DISTILLED FROM RYE” As you can see so far from Part One and Part Two you can really learn the story of your bottle, building a relationship with what you’re drinking by deciphering the details on the label! Stay tuned for Part Three ‘The How’.   What is the definition of hand-crafted? That is a big, and much discussed, question lately! At Murray’s Fools Distilling Co. we are on the side of the fence that believes it is up to the consumer to decide what they consider to be ‘hand-crafted’.
We also believe that an informed CONSUMER will make a better informed decision. I put together my own interpretation of some basic criteria that may help you, the consumer, determine your own judgment and make an educated bottle selection that matches your palate and perception of ‘hand-crafted’. In this four-part blog series, I will discuss the basics of the Who, What, Where and When of a spirit bottle label. PART ONE: The Who and Where Where is your bottle of spirits actually from? This can be a complicated and interesting question. According to the Department of the Treasury Alcohol & Tobacco Tax & Trade Bureau (TTB) a DOMESTIC distilled spirit IS REQUIRED to have the name (s) and address (es) of who put the alcohol in the bottle AND/OR who made the alcohol. This can create many different label options DEPENDING on several variables. For example for contract bottling there are five different ways to define the ‘where’ on the label! In this blog I will cover just the general label requirements because things get really involved especially when it comes to spirits like whiskey. So what does this actually mean? 1. This means that a product could be distilled at the ABC Co., in Indiana for example, and then shipped to and bottled at XYZ Co. in Maine for instance. Which could read something like this on the label: “BOTTLED BY XYZ CO., HOMETOWN, MAINE, USA” Or, “DISTILLED BY ABC CO., BIGTOWN, INDIANA, USA” Or both... This is an AND/OR requirement. So for example, if the label says where it’s bottled it is not required to say where it was distilled, which means if it doesn’t say, the spirit may not have been produced by the same company that bottled it, likewise if it only says where it was distilled it may have been transported and bottled somewhere else. 2. If a product was distilled and bottled by the same company, like we do at Murray’s Fools Distilling Co., then the label could read like this: “DISTILLED AND BOTTLED AT XYZ DISTILLERY” This means all the work is performed and completed at the same location displayed on the bottle. If it is an aged spirit then it is also usually aged at the same place too. 3. A spirit could also be imported. Imported distilled spirits Can be bottled, packed or filled prior to or after importation. If imported after bottling, the name and address of the importer must appear on the label along with an explanatory phrase, such as “IMPORTED BY”. In this case a label may look something like this: “IMPORTED BY ABC IMPORTS” If imported prior to bottling, and the spirits are bottled in the U.S., the company name would appear with an explanatory phrase, such as ‘IMPORTED BY’ and would look something like this: “IMPORTED BY ABC IMPORTS AND BOTTLED BY XYZ SPIRITS CO.” Regardless of indicating bottler or distiller the label must display the name and the address (city and state) of where the company displayed is located, including country if imported. These items are required regardless of size of distillery or production. I’ve mentioned these examples only to show that they are not a key element in determining your ‘hand-crafted’ or ‘not-handcrafted’ conclusion.  Seeing a selection of local bottles as soon as you walk in the door is great! “The craft distillery industry is booming”, is often heard these days. I’ve seen this statement in many a blog, news article and PR piece over the last few years and it still rings true. Living in the Capital Region of New York, I’ve seen this boom directly represented in the area’s liquor stores, both large and small. In my local shopping experience I’ve seen NY liquor selections include everything from small batch vodka to craft rye whiskey, artisan rum and handcrafted bourbon. ‘Buying Local’ liquor is now even closer to home with so many choices becoming available within counties and even cities. The 90 or so small batch New York craft distilleries are located all over the state, from the very top near the Canadian border to the south in Brooklyn. The reach is far, and the growth tremendous. This ‘boom’ provides liquor stores an entirely new category for their selection and a good percentage of them are enjoying the results of taking advantage of the rise in local options. This new ‘local craft beverages’ category benefits the craft distillers, the discerning public and the liquor stores. Craft Distillers:
Discerning Public:
Liquor Stores:
This NY Capital Region liquor store created an amazing display dedicated to locally produced small batch craft spirits. As soon as you walk in the door of All Star Liquor in Latham, NY you are greeted immediately with New York small batch vodka, craft rye whiskey, artisan rum, handcrafted bourbon and more. In my Capital Region observations, our liquor stores all have their own unique and different ways of presenting their New York state spirits. Some will mix the New York spirits on the shelves among all other options, others will have a specific shelf or display dedicated to locally produced bottles, and others will have a mixture of both. My favorite style of presentation that I’ve witnessed in both large and small stores is a ‘Buy Local’ display that is located immediately on entry to the store. Some stores will also offer tastings and seminars from local distillers, where the drinking public has the opportunity to ‘meet the maker’. For you, as the ‘buy local’ consumer, the key is to ask. If you’re interested in supporting local craft spirit distillers, definitely ask a liquor store staff member, they are typically very knowledgeable and want to help you find something you will enjoy. It is also helpful to the local distillery for you to ask and encourage more liquor stores to offer local options. Think New York. Drink New York.  New York Craft Distilling Whiskey Selection at the Taste New York Grand Central Station Store Small craft distilleries are popping up in unexpected places all over the U.S.! There is currently at least one craft distillery located in every state, with approximately 1,280 total craft spirit producers on record in 2015. There are many reasons to purchase a craft distiller's small batch vodka, craft bourbon or handmade gin, but here are my top five.
This article is intended for those who are of legal drinking age. Please drink responsibly.  This weekend, as we approach the third year anniversary of the passing of a law that has allowed Murray’s Fools Distilling Co. and many others to seize an amazing opportunity in New York State, I thought it appropriate to blog about just how far New York has ‘bellied up to the bar’ to open up sales potential through legislation. These opportunities enable small batch distillers, like Murray’s Fools Distilling Co., to not only build our business but sustain it and keep it revenue producing as our product matures by conducting tastings and making direct sales at farmers’ markets and state and county fairs. In an industry that, less than a century ago, was severely restricted by government there is great promise and new potential. With fewer regulations, New York, with fifty-one (51) New York State licensed craft farm distilleries currently listed as producing whiskey, or have plans to produce whiskey in the near future, is proving to be one of the best states in the country to be a craft distiller. (list count as of 9/28/2015 (http://recenteats.blogspot.com/p/the-complete-list-of-american-whiskey.html#NY) New York State recognized early on that the increase in small-batch farm distilleries (and breweries, cidereries and wineries) creates jobs, fosters tourism and injects money into the state’s agricultural economy! To give you some numbers to think about, the increase in New York State farm distilleries that have been added during Governor Cuomo’s Administration has been 370% (up to April 2014)!  Graphic extracted from April 8, 2014 'First Beverage Summit' New York The very first small batch distillery to open in NYS since prohibition is been said to have officially opened in 2003, and things have sure have changed for the better for those guys as things have progressed! I’ve pulled together a timeline of legislative events to outline the progress NYS has made in this industry over the short period of twelve (12) years. New York State Law Craft Distilling Permit | 2002
Immediately after 2002, work began on re-defining the law to open up more opportunities for this new sector. Farm Distillery Act | 2007
After the 2007 act was passed there was HUGE growth within the industry, which prompted the most important opportunity of all; self-sales off premises. New York’s Farm Distilling Law –2012/2013 (result of First Beverage Summit)
By signing this Farm Distillery Bill, Governor Cuomo opened up a very integral part of a small craft distillers revenue, by providing more options for direct sale of farm distilled spirits. This helped start-up spirit makers stay in business long enough to properly age their spirits. Since early 2011, New York’s farm distillers have grown to 61 from 10, according to the New York State Liquor Authority. Craft New York Act –2014 Passed in June, and signed into law by Gov. Andrew Cuomo in November, the legislation was - designed to ease regulations and promote growth for the state’s already emergent craft-beverage industry.
August 2015 Legislation
All of this legislation is designed not only to create more craft spirit producing distilleries, but to also create a new tourism sector in New York! The administration has been very supportive by modernizing the antiquated laws that made it difficult to do business in the past and helping with promotional opportunities. The changes have helped create new businesses in New York State that are adding jobs, tax revenue, tourism and benefits to local farms; hiring new employees, working with other local businesses. NYS doesn’t stop there though, the state sees the craft beverage industry as yet another benefit to NYS, and therefore in further support provides grant money to not-for-profit organizations that will promote and market small craft distilleries through grants! A Craft Beverage Marketing and Promotion Grant Program, which was created to increase the profile, awareness and sales of New York State produced wine, beer, spirits, and hard cider, provides matching funds for the marketing and promotion of craft beverages. Also available is money for the State’s Craft Beverage Industry Tourism Promotion Grant, which grows tourism across New York State by promoting destinations, attractions, and special events explicitly related to the craft beverage industry.  Graphic extracted from Exane BNP Paribas July 2, 2015 Report 'Spirited Attack' Currently craft distillers account for only around 2% of total US distilled spirits by volume but this metric has steadily increased on a monthly basis and is predicted to reach 8% in five years! This rise in craft distillery creation has mirrored the craft brewing movement and we now find ourselves at a very similar point as they were in the late 80’s/early 90s.
This means the BEST IS YET TO COME! |
Sarah Beach
Co-founder of Murray's Fools Distilling Co. | Altona, NY Categories
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