As a small craft distiller managing your own business, a huge part of the job description becomes Marketing, unless you can afford to hire someone. Whether you are doing it yourself or hiring someone there are several key criteria you should be aware of and participate in. In this blog I’ve briefly outlined the process I went through to design Murray’s Fools Distilling Co.’s first label, ‘The Snowshoe Vodka’.
1. Research the Legal Regulations and Requirements
These are the factors I considered to be most important when I designed our label. However, there are other things, such as color, label-shape, and quantities to order, to keep in mind and take into consideration when designing. The best test for me was to create and print some of my label ideas, tape them to my bottle and set them up next to some other brand bottles we had purchased. If my design got lost and didn’t stand-out, the design was out of the running. If the design looked good it became an option.
Watch the video below for a look into my process for designing ‘The Snowshoe’ label.
Co-founder of Murray's Fools Distilling Co. | Altona, NY